Senior Consumer Programs Specialist - Nintendo San Francisco Store
Company: Nintendo of America Inc.
Location: San Francisco
Posted on: November 14, 2024
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Job Description:
Nintendo of America Inc.
About Nintendo of America: From the launch of the Nintendo
Entertainment System more than 30 years ago, Nintendo's mission has
been to create smiles through unique entertainment experiences.
Here at Nintendo of America Inc., we deliver on this mission by
partnering closely with Nintendo Co., Ltd., to bring Nintendo's
iconic and cherished franchises including Mario, Donkey Kong, The
Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon
across the Americas through our video games, hardware systems, and
collaborations with partners on a range of other entertainment
initiatives like feature films and theme parks.
Based in Redmond, Wash., Nintendo of America serves as headquarters
for Nintendo's operations in the Americas. We are an equal
opportunity employer offering a welcoming and inclusive environment
in service to one another, our products, and the diverse consumers
and communities we call home. For more information about Nintendo,
please visit the company's website at .
DESCRIPTION OF DUTIES:
Responsible for the design and execution of experiential marketing
programs or activities that drive consumer purchase intent, earned
conversation and media coverage, industry support, and increased
engagement for Nintendo brands.
Translates strategies into action plans by managing the day-to-day
activation with agencies and/or suppliers on product launches,
consumer activations and and PR/Comms support. Actively measures
events results against those action plans.
Fully integrates marketing activities, synchronizes consumer
messaging, amplifies exposure, and drives retail conversion by
working cross-functionally with internal teams to understand the
overall marketing priorities and key brand messaging.
Responsible for ensuring consumer marketing events and consumer
activations projects are in alignment with company directives, on
time and on budget, including management of external partners as
necessary.
Manages promotional and sponsorship events through corporate
partners, ensuring activity is high profile and visible to
guests.
Accountable for and ensures availability and quality of all assets
(interactives, signage, vehicles) for all programs and events.
Leads in-person training of events staff (and indirectly via
agency) and oversees development of training materials to align
with NOA standards.
Provides post-event insights, status updates and continuous
improvement ideas on events and partnerships to leadership.
Explores new and unique experiential opportunities, leads testing
of new ideas, and presents proposals to leadership.
Active and significant contributor to internal events and
brainstorming sessions for campaign planning.
SUMMARY OF REQUIREMENTS:
Minimum 5 - 7 years of Marketing or event management
experience.
Strong knowledge of Excel and other core business computer
programs.
Proven record of developing and executing successful events with
positive market and consumer impact while staying on-time and
on-budget.
Solid understanding of promotional and experiential tactics
University degree in Business, Communications, or Marketing, or the
equivalent combination of education, training, and related business
experience required.
Applicants must be legally eligible to work in the United States to
be considered. Visa sponsorship is not available for this role
This position is hybrid in San Francisco. Hybrid positions require
regular onsite work following the schedule and guidelines for their
division. This position is not open to fully remote status at this
time.
This position includes a base salary range of $95,230 - $152,475
annually, potential for a semi-annual discretionary performance
bonus, and a comprehensive benefits package that includes medical,
dental, vision, 401(k), and paid time off. Please see our for more
benefits information.
#LI-Hybrid
Keywords: Nintendo of America Inc., Watsonville , Senior Consumer Programs Specialist - Nintendo San Francisco Store, Other , San Francisco, California
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