Strategic Finance Lead, DMe Marketing Performance FP&A

Company: Marketo, an Adobe Company
Location: San Jose
Posted on: November 13, 2024

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAdobe's Digital Media (DMe) Finance org is seeking to hire a Strategic Finance Lead, Marketing Performance FP&A in support of Adobe Express, Adobe's quick & easy app to create anything.What You'll DoIn this role, the Finance Lead will partner with Express Product Marketing (PMM), Global Marketing, Marketing Finance and GTM teams to:

• Partner with Senior Leadership: Collaborate with senior leaders in Product and Marketing to support high-impact decisions, investment trade-offs, goal setting, and critical initiatives for Adobe Express.
• Analyze Marketing Performance: Drive insights by monitoring key performance signals, identifying trends, and analyzing financial metrics to optimize campaign development, funnel performance, and customer outcomes.
• Influence Strategic Decisions: Provide data-driven insights to stakeholders, accelerating decision-making that drives profitability, scale, and business growth.
• Present Executive Narratives: Draft and present performance trends, financial reports, and strategic recommendations to the executive team to guide critical business discussions.
• Design Key Performance Metrics: Collaborate with cross-functional teams, including Data Science, Product, Marketing, and Finance, to develop and implement key business metrics into the decision-making process.
• Run Category Marketing Performance Reviews: Program and project manage marketing and business OKRs to ensure alignment with long-term objectives, delivering sustainable business success.
• Enhance Budgeting & Program Evaluation Processes: Identify areas to improve operations, increase value, and effectively manage budgets across global marketing channels.
• Full-Funnel Media Planning: Lead full-funnel media planning by providing financial insights, performance reports, and recommendations for effective budget allocation and audience segmentation.What You Need to Succeed
  • Extensive experience (8+ years) in your ability to lead multiple complex projects simultaneously, conquer roadblocks, prioritize, and implement.
  • Solid Presentation Skills. Skilled in engaging and captivating an audience. This includes stellar storytelling skills and advanced PowerPoint skills, with the ability to take complex ideas and concepts and showcase them in a way that is easy to understand and consume.
  • Impressive interpersonal capabilities, adept at facilitating constructive dialogue, persuading others, communicating thoughtfully, questioning prevailing norms, and promoting collaboration for transformative results.
  • Enthusiastic, with a positive and creative attitude who believes a solution exists for every problem.
  • Intellectual curiosity with a self-starter mentality. Fast learner and biased to action. Rapidly assesses a problem, evaluates options, and delivers a result.
  • Can thrive in a flexible environment that evolves with the business and incorporates new technologies.
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Keywords: Marketo, an Adobe Company, Watsonville , Strategic Finance Lead, DMe Marketing Performance FP&A, Advertising , San Jose, California