Senior Product Marketing Manager, Product Copywriter

Company: Marketo, an Adobe Company
Location: San Jose
Posted on: November 12, 2024

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityChanging the world through digital experiences is what Adobe's all about, and the Digital Product Category team is passionate about reimagining the world of documents and productivity.Join our Product Marketing team and work closely with our valued partners to develop compelling messaging and copy to resonate with a range of audience segments. We are seeking a Product Marketing Copywriter to help craft the voice for Acrobat and our productivity apps, developing messaging and copy that resonates with a range of audience segments. You'll partner with Inbound PMM, Outbound PMM, GTM, Brand Marketing, Marketing Program Management, Studio, PR, Social, Community, adobe.com, and agencies to drive the success of Adobe Acrobat through compelling copywriting.In this marketing role, the candidate should be a skilled writer with a deep understanding of the audience and thrive in a fast-paced, dynamic environment.Responsibilities:

• Content Creation: Build clear, compelling copy across all Document Cloud Products (Adobe Acrobat, Adobe Scan, etc.) that resonates with a variety of customer segments to influence them to try, buy or use. This person will need to translate complex product features into clear, benefits-focused messaging that speaks to customer difficulties and solutions.
• Content Strategy: Support Category Marketing Content Strategist in developing and implementing content strategies for marketing moments.
• Collaboration: Partner with cross-functional teams and participate in brainstorming sessions, give creative ideas and review content to ensure it's on strategy. Present copy with partners with the ability to address feedback or provide recommendations. Develop and implement efficient ways to lead copy for distribution and team use.
• Editing and Proofreading: Edit and proofread copy to ensure clarity, consistency, and accuracy. Maintain brand consistency and accuracy in all content, while upholding a high standard of quality.
• Research: Stay on top of industry trends, target audiences, and competitors to ensure content is relevant, compelling, and differentiated. Review existing research on various market segments and suggest ways to relevantly speak to each audience's needs. Stay informed about the latest developments in document solutions and artificial intelligence and proactively provide teams with overviews of exciting and relevant content.Requirements:
  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
  • 7+ years of copywriting experience, preferably in product marketing and/or tech.
  • Excellent writing, editing, and proofreading skills.
  • Ability to translate technical concepts into clear, engaging language.
  • Continually look for innovative ways to write copy that improves, resonates with our audience and drives desired actions.
  • Excels in a collaborative environment working with multiple teams.
  • Resourceful and adept at overcoming obstacles.
  • Demonstrates strong research skills and technical proficiency.
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Keywords: Marketo, an Adobe Company, Watsonville , Senior Product Marketing Manager, Product Copywriter, Advertising , San Jose, California